Mattel Canada wanted to create an experiential brand experience to showcase their Barbie is Moving! campaign. Working with Loerchner.com Inc and Spoiled Fabulous we created a touch-based interface that empowered users to step into the roll of Barbie's personal interior designer. Users made a selection of visual elements to create a comprehensive mood board depicting their vision for Barbie's new house! After completing their board, users could receive their creation via email, and post to social media. The experience also included a large display featuring a slideshow of campaign related material, and the 20 most recent user created mood boards for inspiration.